If you're ever considering changing your web browser, be it too slow or sapping away too much of your battery, you may then have heard a thing or two about Brave. Fascinating as it is, Brave is more than just an excellent web browser, but it offers a unique and ground-breaking advertising model that rewards you with its native Basic Attention Token (BAT) cryptocurrency for watching its curated ads, securely and privately.
Even more than that, Brave has built an entire online ecosystem that connects millions of users, publishers, and creators, as well as advertisers with its BAT tokens.As such, our BAT price prediction forecasts an auspicious and hopeful future fundamentally, even if the technical factors don't cast a magnificent outlook in the years to come.
Brave has been able to push deep into a wide mainstream market segment where users demand greater control over what they share online and are guarded against giving away valuable data to be used. Its open-source, decentralized technology is tapping into a $330-billion market for digital advertising, promising a win-win-win scenario for everyone.
Basic Attention Token Historical Price Analysis
Brave's Basic Attention Token (BAT) has historically been fairly volatile, so it's worthy of being extra cautious if you're planning to buy into the market. Brave held an ICO in May 2017 to fund the development of their advertising platform and the Basic Attention Token that powers it. It became one of the fastest and hottest ICO sales ever recorded, having sold its entire 1-billion BAT token allocation in just 30 minutes, raising the company $35-million.
Since its inception, it has traded in a choppy pattern owing to BAT's nascent market. It bottomed to an all-time low not long after its launch, reaching $0.06621 on July 16th, 2017.
Within months, however, it went on a stratospheric rise to a new all-time high of $0.98070 on January 9th, 2018. The rally proved unsustainable, and it has since trended on a downwards pattern to today's price. Nonetheless, BAT's innovations and unique solutions within the blockchain space had resulted in bullish sentiments from the rest of the industry.
Current Price, Market Cap, & Supply Details
BAT tokens are trading around a price of $0.23588 at the time of writing this, January 13th, 2021. If you had bought BAT tokens during its ICO sale, it would've netted you an impressive return of 487.28%. By comparison, since it had begun trading on public exchanges, BAT is down 75.95% from its all-time high and up 256.26% from its all-time low when measured by today's price.
Initially, Brave had planned to use Bitcoin for its advertising marketplace, allowing users and publishers to earn tokens from viewing specialized ads served on their browser.
However, concerns over Bitcoin's scalability had encouraged Brave's developers to create their own native currency that is better suited to its needs. BAT is capped at a total supply of 1,500,000,000 BAT, and it currently has a circulating supply of 1,479,780,869 BAT. This would give it a market capitalization value of $349,045,386, making it the 66th-largest cryptocurrency.
Basic Attention Token (BAT) Future Price Forecast Predictions
BAT has great potential ahead should it continue to grow its userbase as impressively as it has done already. The Brave browser is gaining traction as a strong and viable alternative to other major browsers such as Google Chrome, given its added speed and efficiency, combined with high regard for security and user privacy. However, our BAT price prediction models are showing it in more rangebound trading for the future.
It's worth noting, of course, that our algorithmic models can only measure technical factors.
BAT Price Prediction 2021
Onwards from today, it appears as though our models can only predict a somewhat mundane future for Basic Attention Token's price. However, as with any investment, it is always strongly recommended that you consider other factors as well, such as the fundamentals of the asset.
Given that more privacy-, and security-conscious users are looking for better alternatives than the household-favorite Google Chrome browser, we could see Brave gradually grow.
BAT Price Prediction 2023
Brave is already launching additional services onto its browser to further increase user retention within its ecosystem, all powered by the same structure that runs its decentralized advertising model. They have a Firewall+VPN premium subscription service that better protects and secures a user's internet browsing experience. Furthermore, the introduction of Brave Today's privately curated news feed and Brave Offers' e-commerce curated shopping experience could entice more users.
BAT Price Prediction 2025
It isn't easy to foresee how Brave and its Basic Attention Tokens could fare by 2025. The biggest risk to their platform is if larger, well-funded, and well-established advertising companies innovate similar functionality into their already expansive networks with countless millions of sites and users. Brave will need to continue innovating in this space and beyond its advertising system by utilizing it to create a wider digital economy powered by BAT.
Is Basic Attention Token A Good Investment?
From a technical standpoint, it seems that our BAT price prediction models could not aggregate a more optimistic outlook for Brave's BAT. However, based on fundamental factors, such as the already speedy growth of BAT adopters and the expansion of its own digital economy in the past few years alone, we could see a very promising future ahead.
As a long-term investment to include in your portfolio alongside gold or bitcoin, it's certainly worth consideration. However, we feel that BAT's best value is gained through its use within the ecosystem as a liquid currency between users, publishers, creators, and advertisers.
As we spend more of our time online, the use-case of BAT is ever-growing, seeing how far it's come. It has already been billed as one of the most successful blockchain innovations ever, with its unique propositions within the sector that have resulted in fairly bullish sentiments overall within the industry.
Pushing into a $330-billion industry for digital advertising was never going to be easy. Yet, Brave's BAT-powered online ads platform has thus far seen 22.2-million monthly active users, 7.4-million daily active users, 1-million verified creators accepting BAT contributions, over 2.5-thousand advertising campaigns with major brands, over 400 advertisers since launch, and being used in 190 countries.
More than ever, users online are bombarded with adverts that invasively target you, filled with countless insecure third-party trackers and potentially injecting harmful malware. Brave's ground-breaking promise to solve this issue is a massive leap forward. For users, localized on-device machine learning algorithms securely and privately track your internet browsing habits and history, thus tailoring each advert better than traditional solutions.
No data trail lets others snoop into your browsing details, as all the information is stored on a distributed ledger. In return, users also get 70% of the share in BAT tokens to reward their attention towards these new advertisements.
For partnered publishers and individual creators that host these ads, they not only get a cut in the BAT rewards but could also receive one-time or automatic monthly contributions and tips from supportive users. Popular sites such as Twitter, YouTube, and Twitch are partnered with Brave, further increasing the interaction between users and their favorite creators.
Advertisers also benefit from their advertising model, as it promises reduced advertising fraud and greater user engagement as a way to advertise more efficiently and accurately to gauge interest without impeding on privacy or the backlash of users adopting ad-blocking services.
How To Buy Basic Attention Token (BAT)?
Although Basic Attention Token is a smaller market cap cryptocurrency, its integration has made it more widely used among mainstream audiences. As such, BAT tokens are easy to find and purchase on most exchange platforms, such as Coinbase, Binance, Kraken, OKEx, Upbit, Huobi, Gemini, Bittrex, Crypto.com, Bitfinex, and so on. You could use CoinMarketCap or CoinGecko to find a comprehensive list of the marketplaces that offer BAT.
More Information About Basic Attention Token
Basic Attention Token (BAT) is the native currency for Brave, an Ethereum-based, open-source, decentralized blockchain that powers an advertisement exchange platform that connects advertisers, publishers, and users through a transparent system of rewarding attention towards online ads.
The primary interface for earning and using BAT is through the specialized Brave browser built on Google's Chromium. BAT is based on the ERC-20 token standard and is secured through a Proof-of-Work consensus algorithm.
The primary use of BAT is as a transaction currency within the Brave ecosystem. For instance, advertisers use BAT to buy advertising space on Brave, while publishers and users receive rewards in BAT for being attentive towards ads. Naturally, the Brave browser will block all ads and trackers on websites but gives the option to the end-user.
This allows Brave to complement advertising slots on partnered websites. Currently, this technology only works with Brave's own browser. Still, they are working on an SDK kit that will allow developers to integrate it on their own platforms and applications, further increasing the reach of Basic Attention Token.
They are also rolling out new additions to add to the Brave network. Brave Firewall+VPN is a premium subscription service that allows users to browse the internet securely and privately. It is built directly into the browser as an add-on, and it's already available on their mobile iOS app.
The solution is unique, as it uses a firewall that creates a security layer that will protect the user and their devices against online malware and includes a VPN to encrypt traffic.
Brave Today is a curated news reading platform that uses the same technology as its advertising to safely and efficiently gauge users' interests based on their browsing history and patterns. It works natively on the Brave browser and selects articles from over 300 different trusted media outlets and publishers.
Similarly, Brave Offers provides a curated e-commerce shopping experience, tapping into your interests to promote its partners' products and services. It claims to work more effectively at finding sales and offers that individual users would actually find interesting, just like its advertising system.
Conclusively, although our BAT price prediction gives out an uncertain future for its price, there's certainly a lot of potentials to be had. Brave is cracking a dilemma plaguing us; how could we find a balance that is of benefit to all participants in the digital world?
How could advertisers better know the effectiveness of their ads, publishers, and creators be able to earn a living from hosting advertisements, while users could safeguard their privacy and security against data collection en masse, all of it at the same time?
Although a new and untested territory, it's a very promising start as Brave continues to grow its userbase and roster of partnerships. Their innovative idea means that we could all grow and profit fairly from a rapidly expanding online economy, where attention is just as valuable as gold.
Brave's continued commitment to adopting its advertising technology into the wider world of news feeds and online shopping is also an optimistic commitment to growth. We are beginning to see the creation of a new digital ecosystem, which gives us great hope for the Basic Attention Token that powers it all.